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Ad tracking for Shopify

Your ads.
Your store.
A clearer picture.

Connect the dots from product view to purchase. Bring your Shopify signals to TikTok, Meta and Google with tracking built around your customer journey.

Connect your store See how it works

Manage your setup in your Scalify workspace.

Made for your stack
TikTokMetaGoogleShopify
Signal flowIllustrative preview
Your Shopify storeOne journey, connected events.
Storefront
Customer journeyTikTok funnel
  1. View contentViewContent
    Browser + server
  2. Add to cartAddToCart
    Browser + server
  3. Start checkoutInitiateCheckout
    Browser + server
  4. Complete purchaseCompletePayment
    Paid-order webhook
Tracky Consent-aware delivery
TikTokFunnel + purchases
MetaContent + purchases
GoogleContent + purchases
Advertising events follow the visitor’s consent.
An example flow. Available events depend on your platform and configuration.
Browser & server signals Shopify purchase webhooks Consent-aware by design
From signals to understanding

Know what happens
after the click.

Your tracking should connect the journey.
Your tools should make it easier to read.

01

Follow the journey.

Understand what happens between the first product view and a paid order. Follow storefront activity and the funnel in your workspace.

Storefront analytics
02

Connect both sides.

Combine browser signals with server events. Shared event IDs support TikTok deduplication, while paid orders trigger purchase tracking.

Browser + server tracking
03

Keep your setup clear.

Manage pixels, select supported events and check your tracking installation. Use product-level configuration when your catalog needs different pixels.

Pixel controls & diagnostics
A connected setup

Your store. Your pixels.
One place to begin.

Open your workspace
  1. 01

    Connect your Shopify stores

    Open your Scalify workspace, add a frontend or backend and select Tracky as its integration service.

  2. 02

    Configure your ad platforms

    Add your TikTok, Meta or Google settings in Ads Tracking. Choose the supported events you want to send.

  3. 03

    Install, check, then measure

    Install the tracking scripts, run the available checks and follow storefront activity as customers visit your store.

Built with consent in mind

Your visitors’ choices belong in the tracking flow. Tracky reads Shopify’s privacy settings before sending analytics or advertising events.

Explore how consent works

Storefront analytics

Requires analytics consent

Permission first

Advertising delivery

Requires all advertising permissions

Permission first

When consent changes

Tracking responds to the visitor’s choice

Consent is a requirement for delivery, including server events.

The details

A few things
worth knowing.

A clear view of what Tracky does,
and how it fits into your setup.

What does Tracky track?

Tracky uses the shared tracking system to capture storefront activity and send supported events to your configured advertising platforms. TikTok supports product views, add-to-cart, checkout and purchase events. Meta and Google support product views and purchases. Event availability also depends on your settings and the visitor’s consent.

How does server tracking work?

Eligible browser funnel events are mirrored to TikTok’s Events API with shared event identifiers for deduplication. Purchase delivery is triggered by Shopify’s paid-order webhook. Server tracking complements your browser setup; it does not guarantee that every event will reach an advertising platform.

Where do I manage my stores and pixels?

Stores, pixels and reporting are managed in your Scalify workspace. Select Tracky when connecting a Shopify frontend or backend, then configure the store in Ads Tracking. The buttons on this page open that workspace; a Scalify account and an approved store connection are required.

Can I use Tracky with multiple Shopify stores?

Yes. Tracky supports the frontend and backend store structure in your workspace. Choose the same integration service for stores that belong to the same connected group, so scripts, checkout signals and webhooks use a consistent setup.

Make the connection

Bring your signals together.

Your next step starts with your Shopify store.

Set up Tracky Opens your Scalify workspace